From Sun Tzu to Steve Jobs: the art of strategy
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Strategy is a key factor influencing important decisions. The concept of strategy, which originally appeared as a military term, later spread to other areas of life, including politics, economics and business. Bruno Jarosson, a recognized authority on strategic planning, one of the directors of the consulting firm DMJ Consultants, whose clients include Auchan, Leroy Merlin, L'Occitane, L'Oréal, Haribo, presents in the pages of this book the most exciting episodes in the history of strategy for 2500 years - from Sun Tzu, Machiavelli, Talleyrand and Clausewitz to Liddell Hart, General de Gaulle, Henry Kissinger and Steve Jobs. All these brilliant strategists achieved their goals by defeating the enemy in battle and diplomacy, or leaving competitors far behind in the global market. p>
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/913807/UA
Data sheet
- Name of the Author
- Брюно Жароссон
- Language
- Ukrainian
- Translator
- Мария Троицкая
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Strategy is a key factor influencing important decisions. The concept of strategy, which originally appeared as a military term, later spread to other areas ...