Buy competitors, strengthen your team, offer new products and services. All these proposals for the majority of owners and managers of companies are relevant during a period of growth, when the sales schedule is steadily rising, and a smile certainly appears on the faces of members of the board of directors following the results of reporting meetings from half a year to half a year. The author has a different opinion. You need to attack in a crisis, when most top managers are busy playing defense and, most importantly, are afraid of a wave of crisis that could send them to the bottom. Together with the captains of world business, he invites the reader not only to meet the rogue wave face to face, but, having climbed its crest, to see new horizons of development. The book “Anti-Titanic” contains the best approaches and principles of people like Stephen Covey, Steve Jobs, Sir Alex Ferguson and business guru Ram Charan. In the company of the CEOs and shareholders of Apple, Alfa Group, Norilsk Nickel, General Motors and many others, you will study the mistakes that sank more than one “business Titanic” and see ways to bypass dangerous icebergs.