Are you wondering how to create a product that customers would line up for? Feel like your product is missing something, but don't know which aspect to focus on? Ask your clients about this! You'll learn exactly how to do this and which research method will be most effective for you by reading this book.

Luke Homann has developed a fun and entertaining way to uncover the true and hidden needs and desires of your clients. The twelve innovative games described in detail in the book will become your indispensable assistants when developing new offers, finding ways to develop existing products, and also when conducting marketing analysis. Innovative games are the best way to give customers what they really need. You will understand what they are, what they are and why they are needed. You'll learn what results each game produces, what it's based on, and how to run it with clients. Hohmann will then show you how to integrate your findings with your product development process, helping you focus your efforts, reduce costs, speed time to market, and deliver a sure-fire solution.