In the era of the development of all kinds of startups and personal brands, as well as gigantic competition in any area of business, it is especially important to be different, instilling trust in the client. How to achieve this? This book describes unpopular methods to avoid mistakes in business development. The author examines the creative side of such a broad concept as marketing. On the one hand, creative methods are, of course, an art. On the other hand, this art can be learned. All the tools and algorithms presented in the book can be applied in practice and convinced of their effectiveness. The information received will be useful to many - an entrepreneur of any scale, a startup, a marketer, and simply someone who wants to learn how to generate cool ideas. The author's narration style makes the text come to life - no didactic materials, only real examples from life and business - with humor and detailed professional comments. The book contains obscene language!