Startup projects are gaining more and more popularity every year. Having found an innovative idea and started working on it, young startupers try in vain to find funding. The author of the book, Andrei Stadnik, a specialist in the field of investment management with almost thirty years of experience, will tell you how to properly launch a new project and not make many mistakes. The author immediately warns readers that this is not taught in business training. The book will not contain cliched descriptions of fashionable concepts copied from Western publications, or complex fabrications on the topic of startups. All advice is purely practical and based on the author’s personal experience. Information is provided in detail and in a structured manner about how large investment companies operate and what they are guided by when choosing an object of financing. Presenting yourself favorably to potential investors and getting money from them does not mean creating a stable business. Aspiring startupers make many mistakes when planning and assessing their capabilities. When launching a startup project, you will have to face many difficulties. But, using the recommendations collected in the book, you can try to reduce their number to a minimum.