Quite often, tempting business ideas fail completely during implementation. Testing during the idea development stage is a way to reduce the risk of implementing ideas that look great on paper but are not viable in the market. Ideas are tested through rapid experiments to gather input from potential customers and adjust the business model before launching a product. From global bestselling author of Building Business Models and Developing Value Propositions, Alex Osterwalder and business development consultant David Bland will teach you test ideas at the level of the most successful startups in the world. They will introduce you to the concept, how to design your first experiment and start the testing process. In addition, you will learn how, through rituals and overall team spirit, to make testing ideas a common practice and business norm throughout the organization.