We all do not get what we deserve, but only what we can agree on. Most of our losses, mistakes and missed opportunities are the result of someone else being faster or more accurate (not necessarily smarter) or simply better placed. I managed to come to an agreement better. So why not learn to negotiate yourself? We still negotiate every day, even if we don’t call them that. This book will help you turn your negotiation skills into a winning system. Negotiation outcomes affect our lives every day. Social circle, business, career, everyday life - everywhere you can improve the situation, achieving more through negotiations. The author suggests using your own system for analyzing negotiation situations, which will teach you and your employees to win in them twice as often. And do this in such a way that opponents voluntarily fulfill their obligations. The book is based on the author’s personal management experience and takes into account all the nuances of negotiations in Russian business. The publication is suitable for managers and owners of companies, sales managers and specialists involved in the negotiation process and solving real business problems. The book will also be useful to anyone who has to negotiate with other people and who wants to master persuasion techniques.