In conditions of uncertainty and rapid development of information technology, companies are forced to continuously respond to external changes. Today, leaders do not have time for lengthy preparation and development of great strategies; their focus is shifting from strategy as a plan to strategy as a process of implementing this plan. Business consultant and owner of Turner Consultancy Jacques Peil argues that in the “new normal” the need for innovation, speed and flexibility of business have increased many times over, and traditional methods of strategic management have ceased to work. Today, the development of a strategy is inseparable from its implementation, and it is the feasibility of the strategy in practice, its thoughtfulness in the smallest detail that distinguishes winners from losers. The abundance of illustrations and references to the experiences of the most successful companies make this book an “instant classic” for senior managers, professionals and entrepreneurs who are responsible for executing strategy and driving innovation.