Today the economy is developing under the motto “Innovation or death.” This book is a guide for those for whom winning a business battle is always important. Ninja and innovation are an unexpected combination. The author finds many similarities in the actions of medieval professional warriors and companies such as Google and Facebook, Intel, Microsoft, IBM, Samsung and Apple, Amazon and eBay. In this book, you will learn about the strategies of true innovation ninjas. Drawing on years of experience leading consumer electronics companies, the author reveals the secrets of mastery of the flagships of the American economy, talks about strategies that allow companies to achieve record profits, and the pitfalls that lead to crushing failures, about the use of innovative working methods, secrets of business protection and development. Translation: O. Kiseleva