According to Tracy's ideas, the point of motivation is to create an environment conducive to self-motivation in which every person is willing and able to work at 100%. To cope with this task, there are 21 principles of employee motivation, each of which can be applied immediately after reading .Brian Tracy is a successful businessman, owner of a coaching company, and a world expert in performance and motivation. In addition, Brian Tracy has written more than forty books, including the bestseller “Get Out of Your Comfort Zone. Change your life". More than a million of its copies have been purchased worldwide. It is published in Russian for the first time.