Entrepreneur and iconoclast Richard Branson turns conventional wisdom about entrepreneurship on its head, sending “business as usual” to hell. From his point of view, profit is no longer the only driving force of business. It’s time to blur the line between “benefit for entrepreneurs” and “benefit for the planet.” In his manifesto book, Branson shares the secret of how helping people and the entire ecosystem allows a business to develop. The book will be useful for businessmen who can learn from Branson’s example to create a successful and at the same time socially responsible business, entrepreneurs who learn about new markets and innovative businesses -models, students who want to do something meaningful while earning good money.