Sir Richard Branson, a world-famous entrepreneur, eccentric and rebel billionaire, has created a huge number of completely disparate businesses united under the Virgin brand. In his new book, with his characteristic frankness and humor, he talks about his principles and rules of life, which allowed the troubled teenager, who dropped out of school at 16, to found dozens of successful companies. Richard Branson's rules help him live at full capacity and conduct business phenomenally successfully for decades without feeling tired or losing excitement when solving complex problems.