Sir Richard Branson is not just a successful entrepreneur and one of the richest people on the planet. But he also has a bright, unconventional personality. Branson’s credo is to take everything from life. This means not being afraid to do what you want. It doesn’t matter at all whether you have enough knowledge, experience or education. If you have a head on your shoulders and enough enthusiasm in your heart, any goal will be within your reach. Life is too short to waste on things that don't bring you pleasure. If you like something, do it. If you don’t like it, quit without hesitation. In the new, expanded version of his bestseller, Branson offers new “rules of life” that should help everyone on the path to creativity, development and self-expression. The book carries a huge charge of optimism, wisdom and faith in human capabilities.