The modern Internet user does not have time. If, having visited your page, he cannot understand in a minute what you are offering, he will leave and never return. What to do? Erin Kissain talks in detail about how to create the right content. In her book you will find answers to the main questions of the modern owner of any Internet resource: how to understand what content will be interesting to the target audience, what requirements it must satisfy in order to attract visitors and turn them into buyers, how to develop a content strategy and stick to it. It will help you master the necessary skills and avoid the most common mistakes when developing content for your website.

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