The story of two metropolitan PR specialists who overturned the elections in the provincial town of Slavinsk. From the grotesque and hilarious representatives of the local elite: a local historian-rationalizer, a philanthropist-criminal, a candidate-mattress and others - they create a strong political machine that grinds down all other contenders for the mayor's seat. Black PR, false patriotism and half-truths - the real “sharks of the pen” use everything. But is it possible not to lose yourself on this move?