Black buffalos of business
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The author of this book is a young Russian employee of one of the large American companies. Having seen Western business from the inside, he decided to tell us how the giants of the world market actually work. You will be amazed at how different the reality is from the one depicted in business and management textbooks. In this book you will learn with the help of which technologies transnational corporations win competition. How they penetrate the markets of other countries and squeeze out local players (including Russian ones). How they use politics and the media to their advantage. What principles are used to select employees, how to cultivate fanatical commitment in them. The author reveals many secrets of successful Western business, including some forbidden techniques. The book will be a revelation for most Russian entrepreneurs, as well as all people who study people management technologies and the economy of the Western world.
Data sheet
- Name of the Author
- Денис Соколов
- Language
- Russian