You don't need to be a natural genius to generate brilliant ideas at lightning speed. You already have all the necessary skills! Yes, it's true - you can think effectively, make innovative decisions, intentionally evoke creative inspiration and implement unique projects. The book presents the author's methodology for developing creative, innovative thinking. It consists of seven stages, through which, sequentially, you turn into a real creative! As examples, the theoretical part provides real stories of people and companies who used creativity to solve various problems and sometimes hopeless situations. At the end of each section there is a practical part - simple exercises and tasks that anyone can do. After reading the book, you will be able to go beyond stereotypical thinking, make your life brighter and more interesting, advance your career and effectively solve the problems facing you in life. all areas of life. The book is addressed to a wide range of readers.