The best strategies collected from around the world: Russia, Europe, America, Asia... We live in a dynamic era. Digital is everywhere, no sector has been able to escape its influence... Industry, media, culture - everything is becoming digital. This phenomenon inspires innovators and makes conservatives lose ground. Digital, which 15 years ago was practically absent in the modern sense, today is completely changing business, opening up new opportunities for companies, brands, goods and services to exist - online life. The first fruits of new technologies and new ways of information, communication and business transactions are preparing an imminent consumer revolution. The Social Web or Web 3.0 opens up new horizons for us. Social digitalization is an opportunity to change the rules of the game, to work towards a new understanding of company organization and the market. Specifically, a new way of interaction between people - Peer2Peer - forces enterprises to change the established system of functioning at all levels: R&D, HR, information technology, marketing, communications, sales... The new era throws you many challenges at once! How to make the social Web profitable for you? What new rules does modern business operate under? How to effectively communicate and sell online? How to make Web 3.0 your main sphere of influence? You will find detailed and practical answers to these and other questions in the book, supported by interviews with Russian business experts, bloggers, and social Web professionals.