This book is a step-by-step guide to taking your business to the next level using the Internet. Recently, bookstores have sold many publications by foreign professionals translated into Russian. They describe in detail how to promote a product or service online. But they do not take into account the specifics of the Russian-language segment of the global web. In RuNet, Western methods often do not work at all or do not give the expected result. I will tell you how much online services actually cost and how not to overpay where you can save. You will understand how to find a quality performer, how to evaluate his professional level and make the most of his knowledge in your work. The use of some services requires a small investment. However, the price range for services is within reasonable limits. And even a novice entrepreneur can afford to take advantage of them and promote his business using the latest Internet promotion tools.