The rapid and sustainable development of the country's economy depends not only on the introduction of new, more efficient production and financial technologies, but also on the willingness and ability of the population to perceive and use these technologies. The effectiveness of the population's participation in the modern economy directly depends on an understanding of how new financial products can be used to their advantage. This book reflects the main types of banking and financial services described “from the inside” by experts. Perhaps this publication is the only opportunity for a client to look beyond the marketing and advertising boundaries of banks and financial companies. For active users of financial services, bank clients, specialists from financial companies and banks, graduate and university students, as well as anyone interested in the development of financial and banking services.