The book is necessary for those who are going to participate in election campaigns as a candidate or organizer. Is what you can glean from this book enough to win the election? No, not enough. But without this knowledge it is impossible to win. To the attention of readers - lessons from classic companies of the past and innovations from the elections of Barack Obama, Donald Trump and Brexit. Ukrainian experience has also been accumulated up to the most recent cases of the 2019 presidential campaign. At the time of writing the book, the author participated in 34 election campaigns. Therefore, the entire theory of election technologies is considered through the prism of Ukrainian practice. Readers can be beginners or experienced political technologists - everyone will understand the practical benefits of this work. The book is fascinating in form and thorough in content. The reader will open it for the benefit, and in the process of reading will also get pleasure.