Author of book "The Battle elephants of sales. Scripts, once again scripts" of Ася Барышева are the known business-consultant on sales with 20-years-old experience, realizing more than 700 successful projects. Such large companies, as savings "Bank", "МТС", "Вымпелком", "СеверСталь", "ДСК-1", came forward her clients et al.The approaches methods and technologies described in a book are the concentrated experience of great number of projects from different industries. Therefore you, dear reader, bravely can use these approaches for strengthening of the sales.Scripts are the most important instrument of work with a client, they do happy at once three participants of market : customers, salespeople and leaders. Due to the use of the literate speech modules customers understand the value of trade suggestion better, due to the use of effective technologies managers sell anymore, and for an account exactly the adjusted instruments leaders quicker arrive at the put aims.From a book "The Battle elephants of sales" you know due to prime examples and concrete selling phrases, what mechanisms magic of scripts is due to. And also will find answers for such questions, as better to sell by means of scripts and as better to manage the department of sales, using literate scripts.