In a book the pressing questions of effective non-material motivation of personnel are examined taking into account психотипа, intellectual features and motivational profile of employees. Information is here presented about western and Russian conceptions of motivation of personnel. Also given to recommendation on the construction of motivational corporate culture of company, effective selection of candidates and adaptation of new employees. Separately the important questions of organization of the system of motivation are examined, concrete examples, tasks, questionnaires, tests, questionnaires, advices and recommendations that can be applied for development and maintenance of the system of motivation of personnel in a company, are offered.A book will be useful to the leaders of higher and middle link, business-trainers, employees of service of personnel, consultants engaging in the questions of motivation, students and graduate students, specialized in this area.