Гемба кайдзен is this continuous perfection of the most essential aspects of activity of organization, direct-coupled with creation of valueadded and relationships with a consumer. Foremost it is productive processes and trade contacts. A book has the concrete applied character and offers the solutions based on good sense and not requiring the considerable expenses of resources. Roles are examined and responsibility of managers of higher level, leaders of middle link and performers in the processes of perfection. Mass over of examples is brought from the most different areas of business - from motor industry to insurance, from электроник and to chemistry. A book is addressed to the managers of all levels, interested in the search of methods of maintenance and development of long duration competitiveness of the companies. To new edition added actual кейсы from experience of the front-rank Japanese companies, and also their best western followers. A book will be interesting not only to the students and graduate students, engaging in a management, marketing, quality, logistic and other actual going near doing business, but also by all taking interest development of modern economic idea.

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