In this book the known psychologist and specialist in area of formation of Альфи Кон calls in a question going near education, based on encouragement and punishment, and calls to see in a child personality needing absolute love and acceptance. An author suggests to be thoughtful about the long-term aims of education and gives practical advices about that, how to go across from usual strategy of prosecution of child to work with a child and to help him grow by a good man - good in complete sense of this word.In Russian language published first.