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The book is devoted to the practical operation of the Call Center. How to calculate the number of personnel at the stage of implementing a call center and th...

What is your goal? If your goal is a high managerial position, working on interesting projects, solving non-standard problems and, finally, a premium company...

The monograph is devoted to the main problems that arise in the development and formation of regional brands. The theory and methodology of branding is analy...

The book is a comprehensive guide to creating and developing dynamic communities and interest groups. It covers all aspects of the process - from defining th...

Customer relationships are not something abstract that just happens. In the B2B sector, there is a consistent system that allows you to build business relati...

In this book, Sergey Razuvaev and Anna Shishkina, marketing and sales specialists in development, share their successful experience of auditing the sales dep...

Rupert Murdoch is a media magnate, founder and head of the largest holding companies News Corp and 21st Century Fox. His style and approach to management - h...

This manual was created in 2006–2012 and was completed in 2012, and before publication in 2023 it underwent minor editing, because the ideas and principles c...

The textbook, taking into account modern requirements, covers current issues of commerce and trade technology: the basics of constructing the process of good...

The textbook has been prepared in accordance with the State educational standard for higher professional education in the specialty “Organization Management”...

The book “Wow! Service" was written by Vitaly Antoshchenko, head of the United Consulting Group. This publication is dedicated to the theory and practice of ...

Modern systems for managing social tasks have become so complicated that they have lost control. And costs have increased so much that they have lost economi...