This book is a collection of serious and funny questions from readers of the author's column of the famous writer Dan Ariely and his answers to them. The aut...

PREDICTABLY IRRATIONAL and THE UPSIDE OF IRRATIONALITY have becomes classics in their field, revealing unexpected and astonishing traits that run through ...

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut ...

This book is a continuation of the fascinating study of strange acts committed by reasonable people (in economics and beyond), begun by the author in the boo...

Most of us think of ourselves as honest people, but in fact, we all lie from time to time, sometimes without even realizing it. A new book by Dan Ariely, aut...

This book is about what shapes the world economy: about the motives, attitudes and impulses that determine our economic behavior. People are used to imaginin...

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustra...

This book talks about dishonesty in all its forms. The author's arguments are based on the results of multiple psychological experiments. Despite the fact th...