Service marketing is one of the most difficult areas of professional activity. You cannot touch the main product of your company, hear it or see it... Then h...

Everyone who has worked in sales subconsciously feels that he is not selling a product at all. He sells himself. Any relationship, business or otherwise, inv...

About us and what drives our unconscious choices. As a rule, we make a purchase decision at the level of sensations, sometimes in a matter of seconds, and th...