Without hesitation. The Hidden Forces That Make Us Buy
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About us and what drives our unconscious choices. As a rule, we make a purchase decision at the level of sensations, sometimes in a matter of seconds, and then logically adjust the rationale to the decision made. Often we buy even expensive things, guided by emotions, and not by sober calculation. By answering many unexpected questions, the book helps you understand how marketing masters skillfully manage our choices.
FL/738627/R
Data sheet
- Name of the Author
- Гарри Беквит
- Language
- Russian
- Translator
- Мария Николаевна Десятова
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About us and what drives our unconscious choices. As a rule, we make a purchase decision at the level of sensations, sometimes in a matter of seconds, and th...