Patrick Ленсиони in the brandname style tells about one of the sickliest and underestimated problems of modern business - bad conferences. He is sure: conferences are a quite not inevitable evil, as many leaders and their employees consider, and vitally important and inspiring custom control by any organization.In a book you will find not only reasons of bad conferences but also practical advices, how to convert unpleasant and boring meeting in effective and dynamic, adding a dramatic effect and structured to them. Following to recommendations of author, you will be able to breathe in life in your conferences and promote their effectiveness.In Russian language published first.