An updated and expanded edition of the world bestseller "The Psychology of Persuasion", which reveals techniques that help you communicate effectively and build ethical relationships with others.

Why do our requests and calls often go unheeded? Is there a way to break through the wall of misunderstanding? Certainly. Science comes to the rescue. The authors of the book offer 60 scientifically proven psychological techniques that will help in both business and personal communication.

You will learn:

- how to influence people,

- how not to fall for tricks and manipulations,

- why your messages are ignored and how to fix it,

- how to use even your mistakes and shortcomings,

– how to “do nothing” increases your influence,

– how a simple question will provide support for you and your ideas.

From the Authors

Instead of rely on pop psychology or controversial personal experiences, we will discuss the psychological basis of successful social influence strategies using rigorously scientific evidence. We will point out a number of puzzling phenomena that can be explained with a deeper understanding of the psychology of social influences.

Persuasion is a science, although it is often mistakenly considered an art. By studying the psychology of persuasion and using the strategies suggested, even those who consider themselves incapable of persuading a child to play can learn how to persuade.

Who is this book for

For anyone who needs to be persuasive: at work or at home, with loved ones or strangers, in oral communication or in writing.