Effective marketing in medicine. Ready-made solutions for promoting a medical clinic
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This book is addressed to marketers working in ophthalmic, dental, gynecological and other clinics, as well as in multidisciplinary medical centers. The author shares key insights from his 15 years of hiring experience and gives practical advice on setting up business processes, working with patients and growth points. It breaks down the key principles of clinic development, patient engagement, and revenue growth available to the marketing department, and provides easy-to-understand performance analysis tools.
Publisher's layout of the book is preserved in A4 PDF format.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/67965974/UA
Data sheet
- Name of the Author
- Ксензова Галина Вячеславовна
- Language
- Ukrainian
- Age
- 12
- Series
- Взгляд эксперта. Книги от лучших профессионалов своего дела
- Release date
- 2022
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This book is addressed to marketers working in ophthalmic, dental, gynecological and other clinics, as well as in multidisciplinary medical ...