The information society daily, and even every minute, confronts both states, social groups, and each individual with complex challenges. It is difficult not to get lost in the flow of news and opinions, to be aware of one's own interests, to make plans in accordance with one's own, and not imposed by different interests - from political to commercial interests. The book discusses the history of manipulation of consciousness, its main methods and techniques, as well as changes in them related to the emergence of new types of information and communication spaces - online media and social networks.