This text is an abridged version of the book It's Not About the Coffee. The corporate culture of Starbucks.Despite the fact that Howard Schultz is considered the head of Starbucks, two other people were at the helm of this company - Howard Behar (president of Starbucks International) and Orin Smith (chief financial officer). This tripartite alliance was aptly dubbed H2O by the staff (according to the initial letters of the names - Howard, Howard, Orin). Howard Schultz has always considered and considers Behar a natural leader who knows how to get his way like no one else.Howard Behar joined Starbucks in 1989, when it was a small regional company - its network consisted of 28 outlets (now the total number of coffee shops and shops - about 17,000). It was a difficult time for the company: at the end of 1989, she almost died. The opening of a cafe in Chicago turned out to be a failure. But the case had to be followed through to prove to potential investors that the Starbucks concept was not a local phenomenon. Howard Behar succeeded. In Chicago, he demonstrated his famous team-building skills, which helped lift the spirit of the entire company and save the day.Howard Behar spent 17 years in executive positions at Starbucks. In many ways, thanks to him, the company has reached the international level. What is the reason for Howard Behar's steady and enduring success as a leader? Firstly, he always adhered to the principle: "do what you love, and success will come." There is no company that fits all. Behar was convinced of this personally. He started his career selling furniture, but found himself in Starbucks. When Behar was asked to take a break from his well-deserved rest and return to the company, he said, "Starbucks is family, and loved ones are not denied." Secondly, Behar never put the very existence of the company at stake. Starbucks did not enter several markets at once, but systematically mastered city after city. His optimism was always combined with caution. Thirdly, and most importantly, Howard Behar valued people more than money.We remind you that this text is a summary of the book “It's not about coffee. Starbucks Corporate Culture