Young parents pay more attention to child care: how to feed, put to sleep, treat ... But when children grow up, the question comes to the fore: what to do so that the child grows up to be a good person - kind, attentive, ethical, loving? Indeed, in modern society, the idea is often broadcast that it is normal to be cruel, selfish and offend others. But, perhaps, every parent wants to instill in their child such qualities as honesty, openness and attentiveness.The author (an award-winning science journalist and mother of two children) offers a fresh, often unexpected look at the problems of raising children from from early childhood to adolescence. In her book, she provides evidence-based strategies to help parents instill the best qualities in their children.Published in Russian for the first time.