Brand legend. How to create a story that will make your business iconic
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Did you know that Coca-Cola was originally patented as a medicine? Was the Land Rover logo inspired by a jar of sardines? Was the first piece of Louis Vuitton an ordinary chest? All these are examples of legends of successful brands. Often, it is the lack of a legend that prevents a company from becoming truly cult and gaining a giant army of fans. Lyn Graft has conducted over 500 video interviews with the world's leading business leaders, including the founders of LinkedIn, Starbucks and Dropbox. He has developed a step-by-step guide to help you create a memorable story for your brand.Editorial design preserved in A4 PDF.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/67764300/UA
Data sheet
- Name of the Author
- Графт Лин
- Language
- Ukrainian
- Age
- 16
- Series
- Business. The best world experience
- Release date
- 2019
1 book by the same author:
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Did you know that Coca-Cola was originally patented as a medicine? Was the Land Rover logo inspired by a jar of sardines? And the first...