A book about how everyone can be a creator. The author debunks the myth of genius and proves that innovation is the result of hard work.Once Kevin Ashton believed that he was absolutely not creative: his ideas did not appear in his head as if by magic, others resisted them, to embody ideas in life was difficult. But one day he tried to solve one boring, at first glance, task - and a few years later he invented the Internet of Things (as Kevin called the Internet development scheme, according to which everyday objects can connect to a common network and exchange information). The author introduces readers to other inventors and their creations. These are ordinary people: they have gone through a path of failure, ridicule, rejection and numerous repetitions. The book contains many amazing stories. We will find out how the secrets of DNA were discovered, who invented the main characters of Sesame Street, why the Wright brothers wanted to "make a horse fly." Each story unfolds in its own place and time, touching different areas and highlighting the unique aspects of the creative process.An essential book for creators and innovators, as well as a useful study of how the new comes into this world. Who this book is forFor those who are interested in the process of creativity and create something new.For those who value the experience of people who have become innovators.Published in Russian for the first time