Georgy Georgievich Pocheptsov - Doctor of Philology, professor, science fiction writer, scientist, author of more than 20 books for children and more than 40 on the topic of imageology and communication theory. Honored Journalist of Ukraine, member of the National Union of Writers.The modern world is moving from a war of physical destruction to a cognitive war, the strength of which is not in deceit, fake or disinformation, but in supporting polemics, verified by objective facts. p>The spread of new information technologies has exacerbated competitive magnitude and facilitated cognitive warfare, defining an unprecedented conflict even compared to the Cold War. Information becomes a weapon in the art of war, capable of making a conflict win or lose in the future - military, economic or whatever. In addition, psychological warfare is one of the most subtle forms of information warfare, as it relies on the human intellect for its ability to recognize successful actions by controlling the means of communication. About this, as well as about the era of fakes that replaced the eras of books and television, and much more is described in this book.Earlier, the Folio publishing house published G. Pocheptsov's books Propaganda 2.0, Management future”, “Virtual wars. Fake”, “USSR: a country created by propaganda”.