In the world, where every second we are distracted by ten of notifications at once from a few мессенджеров and appendixes, where it is always possible "поразвлечься" a game "three in a row", viewing of ribbon in соцсетях or rollers on YouTube - attention becomes the most valuable resource. Attention of clients, employees, students - and even own. How to leave off to be distracted and прокрастинировать? How to heave up motivation in the department of sales? How to get hold loyalty clients? That to do, if does not a child want to study?While someone on old times tries to explain itself and surrounding the methods of whip and cake - many master the instruments of игрофикации already. Actively apply rating, points and бейджи. Think of the playing worlds and missions. Inculcate virtual currency. And discover here, that users try to deceive the system, leave or does not simply want to play.Because to do such game your players will want in that to play exactly - in all spheres of life? How to go round the rakes of substituting for internal motivation on external? However to do all those errors about that we are cautioned by history of development of psychology, but does that with such ardour repeat many modern adherents of application of геймификации? How to build the correct, ethic and effective игрофицированную system?Answers for these and many other questions you you will find in this book.She will become your guide-book on the world of игрофикации, by your настольной book Masters on converting of routine into a game.