Психолингвистика is a frontier between psychology and by linguistics area of science, engaging in the study of speech of man, her origin and functioning. How to carry the ideas to the potential reader, how to convince him and compel to feel exactly those emotions that you inlaid in written? How to define the potential reader and what style of letter to choose for an address exactly to him? In a book presented as practical recommendations to the choice of style of text, prime examples of the use of one or another psychological receptions for the reflection of emotional constituent of works, compares between the author of work and reflection of his personality in texts. Newest psychology of the personal mastery, НЛП (нейро-лингвистическое programming), it is also presented in this book.For psychologists, psychotherapists, students psychological and humanitarian faculties, specialists on sales and work with clients, to the leaders and businessmen, actors and artists, and also for all, who is interested in the world of НЛП.