How to generate fresh ideas
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Dave Бирсс, heading the креативные departments of the best advertising agencies of Great Britain (Poke, OgilvyOne and McCann Worldgroup), presents an effective instrument that helps to generate the best ideas, optimizing all present cogitative resources for this purpose. Did "you test a creative crisis some time? Distressed, that can not think of an idea rather better? Are you disturbed by absence of effective innovations in your company? Or circumstance that do employees offer the same predictable ideas constantly? This book is written for all and each - regardless of level of education, held a position in any company working in any industry, and also for those, who ploughs up the own creative field bravely. At the end of every head I offer practical exercise. Thus, instead of that concentrated on creativity, I prefer to accent attention on ideas. Eventually, exactly they are end-point. Creativity - it just a way to their receipt". (Dave Бирсс)
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/51818086/UA
Data sheet
- Name of the Author
- Бирсс Дэйв
- Language
- Ukrainian
- Age
- 16
- Release date
- 2018
1 book by the same author:
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