From a rhinoceros to the unicorn. How to conduct a company through transformation in a digital epoch and to avoid mortal traps
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On changing to the traditional corporations, "rhinoceroses", the new generation of companies that prosper in a digital economy came, are "unicorns". They destroy markets and industries, operate under completely another principles and excel "rhinoceroses" practically in all aspects. How traditional business must adapt oneself to the changes, get in the rows of "unicorns" or even become one of them?Being base on own experience and 40 кейсах with whole world, Victor Орловский and Vladimir Коровкин give to recommendation, how leaders must transform корпорацию-"носорога" in much more effective and dynamic "unicorn" able to win over tomorrow competitors.you will be able to provide to the client a value that he will not get elsewhere, to avoid traps during transformation, to promote a competitiveness and protect the market position.Victor Орловский - managing partner of venture fund Fort Ross Ventures.Vladimir Коровкин is a leader of direction of "Innovation and digital technologies" of МШУ of "Сколково".
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/51565637/UA
Data sheet
- Name of the Author
- Коровкин Vladimir Vladislavovich, Орловский Victor Mikhajlovich
- Language
- Ukrainian
- Age
- 12
- Series
- Business. As it works in Russia
- Release date
- 2020
2 books by the same author:
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On changing to the traditional corporations, "rhinoceroses", the new generation of companies that prosper in a digital economy came, are "unicorns". They destroy markets ...