"Soft" skills of management in modern terms are stronger, than hard guidance. These skills are based on social emotions: gratitude, сопереживании, pride. Such emotions at the level of all company are able to influence on making decision, change perception, concentrated on important - and in the total to manage with any problem. Due to the low level of stress, solidarity and good emotional climate a company is on the whole becomes more creative, steady and sent to the prospect.This book on that, how to bring up in itself social emotions, infect by them other and to create the atmosphere of friendship in a company.In Russian language published first.