That does do things popular?If you said advertisement, think once again. People do not listen to the advertisement, they listen to opinion of other people. But why do we talk about some foods and ideas more than about other? Why do some histories and rumors spread as if a fire? And that does do content in Network viral?Professor Уортонской devoted schools of business of Йона Бергер many years to the search of answers for these questions. In it he is partaken the book based on the vast researches with us by the scientific ground of the phenomenon of sun-dress radio.Whom this book is forIf it always was interesting you, why certain histories or видеоролики become viral, in this book you will not only find an answer but also will know, how to use these principles for creation of contagious content. An author offers the set of the concrete applied methodologies for creation reports or advertisements that people gladly will be partaken with each other.What you did not engage in, this book would help to do you so that about your product or idea began to speak.Chip of bookThe results of innovative research neighbor with convincing examples from life. For example, you know, how expensive steak conquered popularity among more modest analogues, why antinarcotic campaigns on business only provoked the height of reception of drugs and why a more than 200 million audience shared to video oh, it would seem, boring product - блендере.