Jim Collins, looking the look of scientist to lifeless ruins of once seeming unshakable, and now drippings in to Summer companies, set by a question: as the great perish? How really does a crash take place unexpectedly or a company, not knowing that, prepares him with own hands? Is it possible to find out the signs of decline on the early stage and avoid him? Why one companies in difficult conditions remain afloat, and other, comparable with them on all to the indexes, does sink? As far as must there strong be the crisis phenomena, that motion to death became inevitable? How to accomplish a turn and go back to a height?In the book an author answers these questions, giving to the leaders a reasonable hope on that it can not simply find out and stop a decline, but also to renew a height.In Russian language published first.