What this book is aboutJim Collins, looking the look of scientist to lifeless ruins of once seeming unshakable, and now drippings in to Summer companies, set by a question: as the great perish? How really does a crash take place unexpectedly or a company, not knowing that, prepares him with own hands? Is it possible to find out the signs of decline on the early stage and avoid him? Why one companies in difficult conditions remain afloat, and other, comparable with them on all indexes, does sink? As far as must there strong be the crisis phenomena, that motion to death became inevitable? How to accomplish a turn and go back to a height?In the book Jim Collins answers these questions, giving to the leaders a reasonable hope on that it can not simply find out and stop a decline, but also to renew a height.Why we decided to publish this bookBecause Jim Collins - confessed classic of business-literature, whose books divided all over the world drawing more than 10 million copies.Because "As the great" perish is this continuation of the two world best sellers : "From good to great" and "Built forever".Whom this book is forFor the owners of business and top-managers, that aim not only to attain success, but also for a long time to hold out on a top. To build a company on ten of years.Chips booksWe a few years negotiated with an author, to get rights on her edition in Russian language.

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