Carl Сьюэлл is a successful businessman that succeeded to heave up sales to the extraordinary heights due to bringing in and withholding of customers.His book shows by itself practical guidance on work with clients (and in passing and on organization of work of enterprise, marketing and мерчендайзингу). Сьюэлл recommends all to do a rate on permanent clients, as a mood on valid for one occasion sales labilizes business. And convincingly proves: to retain a client, it is necessary to revise the looks not only to service as such but also on organization of work, remuneration of labour, cleanness of apartments, design of landscape and many other little things.A book will be useful both those, who begins the business only and those, who searches the ways of his further expansion.22th edition.