Why and why is this book written? Centuries ago, although, if honestly quite recently, when I only began to work as a trade representative, from the first minutes appeared in a situation to complete uncertainty. Neglected in the "fields" for the conquest of shops and booths, I naturally felt слепцом besides nescient, where a necessary road is. Questions on a theme: "That to do? How to sell? How to sell successfully"| - appeared every day and in an enormous amount. Did weeks, months go, my professional interest deepened, and I already asked yourself about more difficult things: "And what трейд-маркетинг? And дистрибьюция? And that must be before: distribution or sales? Why do one companies behave in the "fields" so, and other differently? What does a manager differ in on sales from a trade representative"?After answers I appealed to the супервайзеру (and to whom yet, as not to the general partner and tutor!). But that preferred to tell to me about wonderful prospects, expecting a company in case of persistent work of every торгпреда. Do I confess, it reminded the recent pioneer past and after this time my questions became much sharper and more dangerous : "Why does супервайзеры nothing know? Why my price on 5 ыше, what at a wholesaler on Мытищинском market? Why a company "starts" a new brand each month, and through two does forget about her? Why are unreal plans" proposed time after time?Boundless curiosity of trade representative a professional was not able to satisfy even is the trainer of company, politely gone from answers, and in exchange predicting the light quarry future to me, certainly, if I in turn will leave off to ask about similar things and I will be concentrated at mechanical work.