Why do one commands succeed to come to success, and other - no? Probably, do successful commands consist of professionals, and failure - from dilettantes and lazy persons? Daniel Койл, American journalist and author of the best sellers New York Times, considers differently. According to his opinion, an important constituent of success is a "cultural code", or culture of co-operation into a collective, regardless of his size. Carefully analysing activity most effective commands, for example Google, Pixar or special troops ВМС of the USA, Койл found out three important principles, being the basis of co-operation into a command. Executing recommendations of Daniel Койла, you will manage to collect an excellent command, know, what leader it is needed to be and how to create optimal terms for work."Culture of group - one of the most powerful forces on a planet. We feel her being in successful business, the best sporting commands, happy families, and we feel her absence or "toxicness. We are able to estimate her influence on end-point. The mechanisms of action of such culture remain a puzzle nevertheless. All want to create a strong culture in the organization, association and family. All understand that she is effective. We did not know simply until now, how exactly she works". (Daniel Койл)