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The first indoctrinating marketing of most citizens of the former USSR was begun with the book of Филипа Котлера the "marketing Basis" produced by a publishing house "Progress" in 1990. A textbook appeared so timely and highly sought, that hundreds of thousands of the piratic copies published by enterprising smart dealers from publishing business appeared here. Book that you get on the hip, - only, to date, legal edition of the полюбившегося best seller. In this edition a new head is plugged about the interactive marketing| the examples of practical application of separate theoretical positions are renewed.A book is intended to the students of economic specialities, but will be interesting to the wide circle of readers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/8912433/UA
Data sheet
- Name of the Author
- Котлер Филип
- Language
- Ukrainian
- Release date
- 1984